A SWOT Analysis of the Travel Industry in Arunachal Pradesh

A SWOT Analysis of the Travel Industry in Arunachal Pradesh

ABSTRACT

Tourism is a new segment for Arunachal Pradesh, which is located in the northeastern region of India. It is lavish in the prospects of tourism as the land is endowed with a rich natural and cultural landscape, though not properly explored so far. The state is also rich in biodiversity resources. Hence, it can be a desired destination for tourists both domestic and inbound tourists to carry forward sightseeing, trekking, angling, photography, ornithology study, etc.Other than the source of attractions tourist requires basic linkages in respect of transport and communication facilities. However, the lack of such infrastructure facilities and other tourism services makes this wonderful land remains unexplored. This magnanimous location of the world can be a favorite destination for travellers if the strength, weaknesses, opportunities, and threats are properly investigated and explored for the growth of the travel industry. So, through this paper, an attempt has been made to analyse the trend of tourist influxes, the development of facilities in popular destinations, and the prospect of the travel industry through SWOT analysis.

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